<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Cliffhanger Studio blog</title><description>Serialized short-form stories for brands and startups. Character sitcoms, microdramas and shoppable series for TikTok, Reels and YouTube Shorts.</description><link>https://cliffhanger.studio/</link><item><title>How Cluely turned an office sitcom into a growth engine</title><link>https://cliffhanger.studio/blog/how-cluely-turned-an-office-sitcom-into-a-growth-engine/</link><guid isPermaLink="true">https://cliffhanger.studio/blog/how-cluely-turned-an-office-sitcom-into-a-growth-engine/</guid><description>Cluely used recurring characters and storylines to grow fast. What the strategy was, what is reported, and what a startup can borrow without copying the controversy.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate><category>Case notes</category><category>cluely</category><category>character sitcom</category><category>startups</category></item><item><title>Series vs. paid social: why stories lower your cost per customer</title><link>https://cliffhanger.studio/blog/series-vs-paid-social/</link><guid isPermaLink="true">https://cliffhanger.studio/blog/series-vs-paid-social/</guid><description>Paid social rents attention. A series builds an audience that returns. Here is where each one wins, and why combining them can lower your cost per customer.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate><category>Strategy</category><category>paid social</category><category>cost per acquisition</category><category>series</category></item><item><title>What is a branded microdrama, and why brands are betting on it</title><link>https://cliffhanger.studio/blog/what-is-a-branded-microdrama/</link><guid isPermaLink="true">https://cliffhanger.studio/blog/what-is-a-branded-microdrama/</guid><description>A branded microdrama is a short vertical story with the product inside the plot. Here is how it works, who is doing it, and what to ask before you start.</description><pubDate>Fri, 06 Nov 2026 00:00:00 GMT</pubDate><category>Formats</category><category>microdrama</category><category>branded content</category><category>short-form</category></item></channel></rss>