We make serialized short-form stories for brands and startups. Characters your customers follow, episode after episode, on TikTok, Reels and Shorts.
Produced AI-hybrid. London + Paris.
EP.01
EP.01
The shift
Ads get skipped. Stories get finished.
A one-off ad has to win a stranger in two seconds, then starts from zero again tomorrow. Every impression is rented, and the rent goes up.
A series does the opposite. Episode 1 earns the follow. Episode 2 gets watched because of episode 1. The audience you build stays yours.
According to Omdia, microdramas now overtake streamers on mobile engagement. Brands are starting to write themselves into the plot.
EP.02
Series vs. the alternatives
Where a series wins, and where paid ads still do. Honest scorecard.
Attention held
Repeat viewing
Follower growth
Cost per episode
Longer bar means lighter cost.
How long it keeps working
Measurability
Our editorial assessment of typical performance, not measured data. Sourced stats are on the Why series page.
EP.03
Proof from the industry
Brands that already tried it. These are other people's results, with sources.
Industry examples. Not our work.
EP.04
Production credentials
Work by our team. Ads and social content so far, not serialized case studies yet.
Le Royal Monceau / Sisters Republic / Leroy Merlin / AD LAURENT / Trybz
EP.05
Three ways in
Start with a pilot. Keep going if it works.
Pilot
3 episodes, character bible, launch plan. 3 weeks, fixed fee.
Season
12 to 20 episodes with weekly testing and iteration. Monthly retainer.
Scale
Paid boosting, spin-offs, EN/FR versions, performance bonus.
EP.06
From the writers' room
How Cluely turned an office sitcom into a growth engine
Cluely used recurring characters and storylines to grow fast. What the strategy was, what is reported, and what a startup can borrow without copying the controversy.
Series vs. paid social: why stories lower your cost per customer
Paid social rents attention. A series builds an audience that returns. Here is where each one wins, and why combining them can lower your cost per customer.
What is a branded microdrama, and why brands are betting on it
A branded microdrama is a short vertical story with the product inside the plot. Here is how it works, who is doing it, and what to ask before you start.
Previously on Cliffhanger Studio
- Ads get skipped.
- Series get followed.
- You are one call away from episode 1.
Ready for episode 1?
30 minutes. We bring a story idea for your brand. You bring the customer.
Book a story call