From the writers’ room

Notes on branded series, with sources. RSS

Categories: Case notes, Strategy, Formats

Case notes / 6 November 2026 / 4 min read

How Cluely turned an office sitcom into a growth engine

Cluely used recurring characters and storylines to grow fast. What the strategy was, what is reported, and what a startup can borrow without copying the controversy.

#cluely #character sitcom #startups Strategy / 6 November 2026 / 4 min read

Series vs. paid social: why stories lower your cost per customer

Paid social rents attention. A series builds an audience that returns. Here is where each one wins, and why combining them can lower your cost per customer.

#paid social #cost per acquisition #series Formats / 6 November 2026 / 4 min read

What is a branded microdrama, and why brands are betting on it

A branded microdrama is a short vertical story with the product inside the plot. Here is how it works, who is doing it, and what to ask before you start.

#microdrama #branded content #short-form