Formats
Three ways to tell a brand story in episodes. Pick the one that fits your customer.
EP.01
Character sitcom
The Cluely model
A recurring cast lives in your customer’s world. Short, funny, repeatable. The characters are the asset.
- Best for
- Startups, SaaS, B2B
- What it does
- Builds followers.
- Industry example
- Source (not our work)
EP.02
Microdrama
The Crocs model
Cliffhanger episodes with the product inside the plot. Each one ends on a reason to watch the next.
- Best for
- Consumer brands
- What it does
- Builds repeat viewing.
- Industry example
- Source (not our work)
EP.03
Shoppable series
The Kans model
Episodes link to product pages and TikTok Shop. The story sells, one tap away.
- Best for
- Ecommerce and DTC
- What it does
- Shortens the path to purchase.
- Industry example
- [SOURCE LINK NEEDED]